HMD is venturing into new territory with a bold initiative aimed at redefining our relationship with technology. Introducing The Better Phone Project, the company is focusing on creating a device designed to counteract the overuse of smartphones and curb social media habits. This move is not just about developing a new phone but also about addressing a broader issue: the impact of digital devices on our daily lives.

HMD, previously known as HMD Global, has been exploring the idea of “digital detox” for some time. Their recent launch, the HMD Skyline, features a dedicated detox mode to help users manage their screen time. However, The Better Phone Project aims to take this concept even further. At the moment, the project is still in its conceptual phase, but HMD has already gathered intriguing insights that inform its direction.

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The company’s research involved surveying 10,000 parents worldwide, revealing some striking results. More than half of these parents regretted giving their child a smartphone, typically around age 11. This regret often stems from concerns about how smartphones might affect their child's development and well-being. Many parents reported that a smartphone-free upbringing led to more meaningful family interactions. About 70% of them noted increased family engagement due to a lack of smartphones. Additionally, nearly half of the parents believe that smartphones have altered their child’s personality, and a staggering 75% are worried about the risks associated with internet exposure. Concerns also extend to how smartphones impact sleep and physical activity levels.

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Armed with these findings, HMD is embarking on The Better Phone Project with the goal of developing a range of new devices, including a new type of phone. The company aims to strike a balance between traditional feature phones, like the iconic Nokia 3210, and the digital detox features seen in the HMD Skyline. This new phone is envisioned to provide a more controlled digital experience, potentially offering a middle ground between excessive smartphone use and complete digital disconnection.

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HMD’s initiative is not only aimed at parents but also at Generation Z, those born between roughly 1997 and 2012, who are increasingly interested in embracing a lifestyle with less online interference. The Better Phone Project is designed to resonate with both groups, providing solutions that align with their desires for a healthier digital balance.

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If you’re interested in contributing to this innovative project, HMD is inviting public participation. The company will host virtual forums where you can share your thoughts and experiences. This engagement will help shape the final product to better meet the needs of its users. You can sign up to participate in these forums on HMD’s website.

In essence, The Better Phone Project represents a significant shift in how we approach technology. By focusing on creating devices that support a healthier relationship with digital tools, HMD hopes to offer solutions that promote well-being and enhance personal connections. This initiative reflects a growing awareness of the need to find balance in our increasingly connected world.